Andreana Castellanos, Afinidata’s Founder. Years ago I met a child in rural Guatemala and asked her, what do you want to be when you grow up? She looked and me and said: “I will only have the opportunity to be a farmer”. That answer inspired Afinidata.
90% of brain development occurs in the first five years, and these years are an opportunity to transform a child’s future. But today more than 200 million children under the age of five fail to reach their developmental potential.
The most successful model for improving early child development is home-visit programs, where ECE experts visit parents and teach them educational activities to do with their babies. These interventions have shown great impact. However, having thousands of experts visiting home by home is not scalable.
Imagine if each parent had their own personal ‘ECE expert to guide them in how to give their babies the best head start. This is what Afinidata does! Afinidata uses artificial intelligence to provide parents with a virtual assistant that equips them with personalized educational activities for their babies.
We have reached 40,000 users in Latin America, and our unique algorithm that learns from each child’s development to recommend the best activity, has brought us recognition from top institutions around the world, like Harvard, and UNICEF. Afinidata is the ONLY guatemalan company awarded the UNICEF Innovation fund.
While other solutions exist,; most parents cannot afford them. Afinidata provides an accessible and scalable solution for low-to-middle income families that lack access to ECE programs. This market represents over 350 million dollars in Latin America and the U.S. alone.